The store will not work correctly in the case when cookies are disabled. Content Area Skip to the end of the images gallery. Skip to the beginning of the images gallery. Retailing Management. By Michael Levy, Barton A.
Weitz, Dhruv Grewal, Michael Madore. The sixth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing.
This edition focuses on a broad spectrum of r… Read More. Add to Wish List. Purchase Options Request Review Access. Request More Info. Table of contents. This edition focuses on a broad spectrum of retailers. Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.
Connect's SmartBook 2. With an increased granularity in the SmartBook 2. Students can focus on content areas that they struggle with and need more attention on based on the improved Student Recharge experience in SmartBook 2. Available on mobile smart devices -- with both online and offline access, Connect's SmartBook 2. Numerous exercises, problems, and cases have been updated, revised, or replaced with new material to enhance students' understanding and application of key topics in selling.
NEW and updated Cases. The majority of the cases covered in Spotlight on Retailing and Retailing Views are either new or revised in this edition along with the discussion questions newly added to each Retailing Views to further engage students with said topics.
New to this edition, Marketing Mini-Simulations address advertising related marketing concepts, gives all the individual students apply their knowledge, make real-world marketing decision, bring industry to life.
Practice Marketing is 3D, multiplayer business strategy simulation game. A multiplayer simulation of the backpack industry, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment. Broad Spectrum of Retailing. Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. In addition to products in stores, Levy examines the issues facing service retailers, such as Starbucks and non-store retailers like eBay, and Land's End.
Strategic Perspective. Organized around a model of strategic decision making, Levy focuses on critical decisions such as selecting target markets, developing a sustainable competitive advantage, and building an organizational structure and information. It also focuses on distribution systems to support the strategic direction, building customer loyalty, and managing customer relationships.
Canadian Perspective. Retailing Management provides examples, cases, and data from the Canadian business environment that help students relate to retailing management issues. Rent Day. What are my shipping options? The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product.
Pricing subject to change at any time. Michael Levy received an undergraduate and M. Marketing Educator rated him one of the best researchers in marketing.
Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. Barton A. Weitz received an undergraduate degree in electrical engineering from MIT and an M.
Weitz founded the UF David F. He has won awards for teaching excellence and published in leading academic journals on channel relationships, electronic retailing, store design, salesperson effectiveness, and sales force and human resource management. Dhruv Grewal received a Ph. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies.
He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
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Skip to main content x Sign In. This text is the only retail management educational product in the market that offers a premium digital content companion—McGraw-Hill Connect—to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions.
In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined.
The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. Lowest Price. Rent now. Listing page for eBook Subscription Program. Your monthly rental cart is already full. Click continue to view and update your selected titles.
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